‘LOUVRE/PHOTO’ COMPETITION RULES

Article 1: Purpose of the Competition

The Public Establishment of the Musée du Louvre, domiciled at Musée du Louvre – 75058 Paris Cedex 01 France, hereinafter the ‘Organiser’, is organising a free competition called ‘Louvre/Photo’, hereinafter the ‘Competition’, as part of the ‘Louvre/Photo’ temporary exhibition which will take place at the Musée du Louvre from 4 November 2026 until 3 May 2027. 

The purpose of the Competition is to collect photographs of the Louvre palace, the Carrousel Garden or the Musée du Louvre rooms, posted on Instagram by visitors, and to choose a selection to display during the ‘Louvre/Photo’ temporary exhibition, in accordance with the criteria defined in Article 4. 

The Competition will run from 6 p.m. on Wednesday 17 June 2026 until 11:59 p.m. on Thursday 25 February 2027 (Paris local times), in accordance with the terms and conditions set out in these rules, which can be accessed on the following website: www.louvre.fr/louvre-photos-competition

Article 2: Terms and conditions of participation

The Competition is open to individuals of any nationality who are over the French age of majority on the date of their participation, hereinafter referred to individually as the ‘Participant’ or collectively as the ‘Participants’. Each Participant must have Internet access, an email address and a public Instagram account. Private Instagram accounts are not eligible. 

Should it deem it necessary, the Organiser is entitled to request supporting documents at any time in order to verify that terms and conditions of participation are met. Any Participant who does not fulfil these conditions or who refuses to provide supporting documents within one (1) week of the request being made will be excluded from the Competition.

Under these rules, the following individuals cannot participate in the Competition:

1. Members of staff of the Public Establishment of the Musée du Louvre. A special competition is planned for staff with its own set of rules.

2. Any individuals directly involved in organising, promoting or running the Competition, as well as their family members (spouse, common law spouse, ancestors, direct descendants, brothers and sisters).

Participation in the Competition implies full, unconditional acceptance of these rules. Failure to respect these rules, and any fraud or attempted fraud, will result in participation being considered null and void and, as may be relevant, removal of the reward provided for in Article 5. 

Participation in the Competition is free of charge. 

Article 3: Means of participation

In order to participate in the Competition, Participants must post one or more photographs which meet the criteria stipulated in Article 4, using a public Instagram account, and add the hashtag #LouvrePhoto and a title to each photograph. These photographs must be posted between 6 p.m on Wednesday 17 June 2026 and 11:59 p.m. on Thursday 25 February 2027 (Paris local times).

Photographs entirely generated by artificial intelligence must be identified as such by the Participant.

Article 4: Photograph selection

I. - A jury formed by the Organiser will select photographs from those posted. The jury will include:

1. The two curators of the ‘Louvre/Photo’ exhibition (Dominique De Font-Réaulx and Quentin Bajac).

2. Two representatives from the Public Establishment of the Musée du Louvre’s External Relations and Communications Department. 

3. Two representatives from the Public Establishment of the Musée du Louvre’s Interpretation and Public Outreach Department.

The jury will meet three times – in September 2026, December 2026 and February 2027 – and select 20 to 40 photographs on each occasion.

II. - The selection criteria are:

1. Compliance with the subject matter of the Competition: the photograph must be of the Louvre palace, the Carrousel Garden or the Musée du Louvre rooms and their collections.

2. The uniqueness of the photograph: the photograph must express a personal and original vision through the choices made regarding composition, framing, viewpoint or subject choice.

3. Respect for the following technical specifications: the photograph must be in JPEG format, in its highest resolution.

Jury members can exclude any photograph which they deem to be harmful to the Organiser’s image.

III. - Each Participant that takes one of the selected photographs will first be informed of their reward by private message on Instagram. In order to receive their reward, Participants will be asked to use an online platform to:

1. Confirm their identity: full name, email address, postal address and the title of the selected photo.

2. As may be relevant, sign and provide the Organiser with an image release for any individuals, whether adults or minors, who are visible and identifiable in said photograph.

3. Send the photograph in JPEG format in its highest resolution.

Article 5: Reward – Intellectual property

Winning photographs will be displayed in the Musée du Louvre as part of the ‘Louvre/Photo’ exhibition.

In this context, each Participant authorises the Organiser to reproduce and represent the photograph submitted to the Competition. Said authorisation is granted on a non-exclusive basis and free of charge, solely within the context of the Competition and promotion thereof, for the following uses:

1. Internal archiving of the photograph without it being accessible by the public.

2. Displaying the photograph within the Organiser’s spaces during the ‘Louvre/Photo’ exhibition, on a digital screen (32”) in JPEG format in its highest resolution, as part of a looped presentation made up of all selected photographs. The Organiser will decide the length of time the photograph is displayed on the screen. It cannot be held liable for any technical issues preventing the temporary or permanent display of the photograph.

3. The publication of the photograph online, on websites and/or social media operated or co-operated by the Organiser, in particular on the website www.louvre.fr and the Organiser’s pages, profiles and channels on all participating websites and social media such as Facebook, X/Twitter, Instagram, Pinterest, YouTube or any other equivalent online service, in order to promote the Competition or announce the results thereof, for the purposes of informing the public or promoting the Organiser’s activities.

This authorisation is granted by the Participant for the entire world and for the legal term of copyright protection related to the photograph, as defined by the French Intellectual Property Code, effective from the Competition closing date stipulated in Article 1 of these rules.

The Organiser undertakes to respect the Participant's moral rights. Any use of the photograph by the Organiser must include the title or statement provided by the Participant.

Any other use and/or exploitation of the photograph shall be the subject of further written authorisation from the Participant or a separate contract entered into between the Participant and the Organiser.

Regarding image rights, the Participant authorises the Organiser, free of charge, to reproduce and represent his/her image appearing in the photograph submitted to the Competition, worldwide and for the purposes and term stipulated in this Article. 

The Participant undertakes to submit a photograph which respects the rules and principles of French law, in particular third-party intellectual property rights. The Participant asserts that he/she is the sole author of the photograph submitted to the Competition and guarantees that said photograph does not constitute a counterfeit of any pre-existing work. The Participant guarantees that it has the necessary authorisations regarding the reproduction and representation of the content and elements composing the photograph submitted to the Competition, in particular copyright and image rights.

The Participant guarantees the Organiser against any recourse, legal proceedings or claims that any third party may bring on any grounds whatsoever, in connection with the exercise of rights granted by the Participant hereunder, and more generally any guarantees and undertakings made in these rules. The Participant undertakes not to hold the Organiser liable for any third-party claims related to the infringement of intellectual property rights, regardless of the nature thereof, or claims regarding image rights. 

The reward attributed cannot give rise to any objection from a Participant or be the subject of remuneration or any compensation whatsoever.

 Article 6: Filing

The Competition rules will be filed with: Maître Ornella Saragoussi-Vendrand, Court Bailiff to the Paris Judicial Court, 8 rue de Ventadour, 75001 PARIS, hereinafter the ‘Court Bailiff’.

The rules will be available in full on the Organiser’s website (www.louvre.fr) for the entire duration of the Competition.

Article 7: The Organiser’s decisions

The Organiser can amend these rules at any time, in particular in order to extend, shorten or cancel all or part of the Competition, without it being possible for the Participants to claim any compensation. Any change will be the subject of an amendment filed with the Court Bailiff and uploaded to the Organiser’s website (www.louvre.fr).

The Organiser can make any decision that is useful for the application or interpretation of these rules. It will inform Participants thereof by any means of its choice.

Article 8: Liability

The Organiser cannot be held liable if, in case of force majeure, events outside its control, or justified necessity, it has to cancel, shorten, extend or postpone this Competition, or modify the conditions set out in these rules.

The Organiser cannot be held liable for any fraud committed by a Participant vis-à-vis other Participants.

Article 9: Good conduct charter

Participants shall comply with laws and regulations in force and the provisions of these rules. They undertake to act in good faith towards the Organiser and other Participants. 

Article 10: Provisions regarding Instagram

The Organiser does not provide Instagram with data collected from the Participants.

The Participant releases Instagram from any liability regarding the organisation of the Competition, and states that they are aware that the Competition is not managed or sponsored by Instagram.

Article 11: Personal data

The Participants are informed that personal data collected in the context of participation in the Competition is collected in order to assist with good organisation thereof and, more specifically, to process their participation and make contact with the winners.

This data is exclusively intended for use by the Organiser, in particular the External Relations and Communications Department. Data is collected with the consent of the Participants.

The data requested is necessary for the purposes set forth herein. If a Participant does not wish to communicate said data, he/she will be unable to participate and the Organiser will be unable to attribute the reward provided for in Article 5 to said Participant.

Data processing does not involve any cross-border data transfer.

Data will be stored until the rewards are attributed, and destroyed at the latest six (6) months after the end of the Competition.

In accordance with amended Law No. 78-17 of 6 January 1978, known as the French Data Protection Act, and European regulation 2016/679 of 27 April 2016, known as the General Data Protection Regulation, Participants are entitled to access, request rectification, erasure or portability of, or to object to or limit the processing of personal data.

Participants can exercise these rights by sending an email to donneespersonnelles@louvre.fr, or sending a letter to the Organiser at the postal address provided for in Article 12 of these rules, specifying their contact details and providing evidence of their identity by any available means.

Participants are also entitled, as may be relevant, to file a claim with the French Data Protection Authority (CNIL), 3 Place de Fontenoy – TSA 80715 – 75334 PARIS CEDEX 07, the body responsible for ensuring compliance with personal data protection regulations.

Article 12: Governing law and disputes

Participants can send any written claim regarding the application, enforcement or interpretation of these rules, at the latest ninety (90) days after the closing date of the Competition (as confirmed by the postmark) i.e. 20 May 2027 (11:59 p.m.), to the following address:

Musée du Louvre

Direction des relations extérieures et de la communication

Service de la communication numérique

75058 Paris Cedex 01

In the case of an unresolved disagreement regarding the application, enforcement or interpretation of these rules and, in the event that an amicable agreement cannot be reached, any dispute will be brought before the Paris Administrative Court.